Outliers
@theandyharrington115k followers15d agovideo

Every Trump gesture is sending a message.

Open on TikTok
82×its baseline
1.5M
views
18k
baseline
0.9×
engagement
63k
likes
10k
saves
1.4k
shares

Why it beat the baseline

1.5M views against @theandyharrington's baseline of 18k (trimmed median of its last 20 posts), a 82× multiple, posted 15d ago.

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Caption

Every Trump gesture is sending a message.
Whatever you think of his politics, he is one of the most deliberate users of hand gestures in public life. In the video I break down a single press briefing, gesture by gesture.
The palm held flat and pressed down is what I call the sovereign gesture. It says I am in control, calm down, this is my room. Used by a leader it settles a crowd. Used by a nervous presenter it can come across as dismissive, so it has to be earned.
Then the finger. A raised finger can add authority, but the moment it turns towards the audience it starts accusing. The difference between the two is a few degrees of the wrist, and the audience feels it instantly.
The cutting gesture, a hand slicing through the air, says I am cutting through the noise. And the sweep to one side, pushing something away, tells everyone that argument is finished without a single word about it.
The lesson is not to copy anyone. It is to notice that every gesture lands as a message whether you

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