Outliers

Short-form outlier research · TikTok · Instagram

The posts in your niche that beat their own account by 5–20×.

Why they worked. Your version.

Paste 5–30 TikTok or Instagram handles. Outliers computes every account's baseline, flags the posts that broke it in the last two weeks, tears them down from the actual video, and drafts adaptations in your voice. Works in Claude and ChatGPT through MCP, or right here.

Start free Explore public nichesHow it works

3 scans a month · no card

last 20 postsviews vs baseline
5× · outlier thresholdbaseline · trimmed median12×5.4×climbing90 days agotoday · <48h
outlier, ≥5× its baseline: torn down, ready to adapt climbing, under 48h: provisional, never flagged
01

Name a niche

5–30 seed accounts, or just hashtags and search phrases. Discovery proposes accounts that recur in the pool; you approve them.

02

Scan

Each account's baseline is the trimmed median of its last 20 posts. Anything ≥5× that in the last 14 days is an outlier. Posts under 48h show as climbing.

03

Teardown, then adapt

The hook as spoken or shown, every shot, and why it worked, from the video itself. Then three scripts that reuse the structure in your voice, never the words.

Live · public niche

What broke out in AI founders this fortnight

All public niches

Also in Outliers · AI answers

See who AI recommends to your buyers.

Add your product and buyer questions. Measure mentions, competing recommendations and cited sources across the configured assistants. The same account and scan allowance, with a separate report for AI research.

Free research is public. Paid research starts private. Results are measured snapshots, not guaranteed rankings.

Start AI research

Pricing

Free to look. Pay to keep it private.

free

$0

Try it on one niche.

  • 3 scans a month
  • 1 niche · up to 10 accounts each
  • 24h cached data
  • Niches are public on Explore
  • 5 video and carousel analyses per scan
  • Teardowns + adapt-for-me
  • MCP server for Claude and ChatGPT
Start free
Most creators

creator

$29 /mo

For one creator or brand.

  • Unlimited scans
  • 5 niches · up to 30 accounts each
  • 5 forced refreshes a day
  • Private niches, publish when you want
  • 15 video and carousel analyses per scan
  • Teardowns + adapt-for-me
  • MCP server for Claude and ChatGPT
  • API keys for scripts and agents
  • Annual: 10 months for 12
Get Creator

pro

$79 /mo

For teams and agencies.

  • Unlimited scans
  • 25 niches · up to 30 accounts each
  • 25 forced refreshes a day
  • Private niches, publish when you want
  • 30 video and carousel analyses per scan
  • Teardowns + adapt-for-me
  • MCP server for Claude and ChatGPT
  • API keys for scripts and agents
  • Annual: 10 months for 12
Get Pro