TikTok outliers · this fortnight

Skin checks & sun safety

16 accounts · 0 copies · last scan 55d ago

Dermatologists and skin-health creators: mole checks, skin cancer signs, sunscreen and everyday derm advice.

#skincancerawareness#skincheck#dermatologist#sunscreen#moles“how to check a mole”“skin cancer signs”“dermatologist tips”

Free to copy. Scanning uses your plan.

What is working in Skin checks & sun safety right now

Computed from the outliers below that were analyzed from the actual video or slides: formats, hook techniques, mechanisms, length, topics, then a written read with hooks to try and next post ideas.

Derm 'reaction' videos and high-stakes visual comparisons (mole/cancer vs safe) are crushing it — reaction format alone averages 219x vs 15x for straight talking-head advice.

22 outliers in the last 14 days, 21 analyzed from the video · median 8× · median length 61s · speech 71% · music 43% · captions 48% · 51d ago

The winning move right now is stitching or reacting to an already-viral clip (a scary rash, a tanning fail, a texture complaint) and resolving it fast with clinical authority — see @dermdocmalik, @denverskindoc, and @dermatologysurgeon, all pulling 200x+ multiples. Relatable_pain is the single strongest mechanism (mean 274x) and pairs naturally with reaction format and zero CTA — 71% of outliers used no CTA and still averaged 87x. Short, high-stakes binary visuals (cancer vs safe, benign vs melanoma) built as static graphics with no voiceover are also punching way above their length, per @sadovskaya_doctor's 5-7s posts. Straight talking-head advice is still the most common format (38%) but is now a baseline, not a breakout — mean only 15.2x. Skip novelty/animal tangents and vague 'other' CTAs; they're dragging averages down hard.

formatstalking-head 8reaction 5other 5listicle 2pov 1

mechanismscuriosity gap 5utility 5contrarian 5relatable pain 4novelty 2

hooksbold claim 8visual spectacle 4question 4list promise 2pov relatable 1story open 1trend or sound 1

contenttalking head advice 8reaction 5showcase 4listicle 2other 1demo 1

topicsdermatology 8skincare 6skincare routine 3skincancer 2dermatologist 2tretinoin 2skin cancer 2nature 2

products / appstretinoin 2panoxyl acne creamy wash 1differin adapalene gel 1paula's choice 2% bha liquid 1cetaphil gentle skin cleanser 1la roche-posay lipikar wash ap+ 1azelaic acid 1cicaplast 1

Patterns

Reacting to an already-viral clip and resolving it with derm authority outperforms original talking-head content by ~14x Reaction format: 5 posts, 24% share, mean 219.4x vs talking-head's 8 posts at mean 15.2x; top two overall are reactions.example 1 , example 2 , example 3
Relatable_pain (validating a common, embarrassing skin complaint) is the strongest mechanism in the pool relatable_pain: 4 posts, mean 274.4x, the highest of any mechanism, driven by @denverskindoc's eczema post and @dermdocmalik's texture reaction.example 1 , example 2 , example 3
High-stakes binary visual graphics (this vs. that, cancer vs. safe) with no voiceover spike curiosity fast visual_spectacle hook technique: 4 posts, mean 170.8x; @sadovskaya_doctor's 5.7s 'CANCER vs SAFE' hit 315x with zero speech.example 1 , example 2
Skipping the CTA works better than a soft/vague ask No CTA: 15 posts (71%), mean 87.3x; 'other' CTA type: 3 posts, mean only 4.8x.example 1 , example 2 , example 3
Contrarian, bold-claim framing from a credentialed derm still reliably beats generic advice, even if not top-tier bold_claim hook technique: 8 posts (38%, most common), mean 10.7x; contrarian mechanism: 5 posts, mean 16.8x, e.g. @dermatologysurgeon's 'skincare that goes viral is a scam.'example 1 , example 2

Hooks to try

“Reacting to the mole TikTok that's freaking everyone out”
“This is not a cyst — here's what it actually is”
“Cancer or completely fine? You decide before I tell you”
“Derm reacts: the tanning trend your skin will remember in 20 years”
“Stop scrolling if you've had this exact bump on your face”
“I'll lose followers for saying this about sunscreen influencers”
“POV: your dermatologist zooms in on that spot you've been ignoring”
“The 5-second test that tells you if a mole needs a biopsy”

Formats that work

Speech-driven reaction and talking-head clips around 60-70s dominate volume, but the real spikes come from either reaction/stitch videos with a fast authoritative resolve, or ultra-short (5-15s) silent, text-driven binary/infographic visuals; captions run in about half of outliers and music in 43%, so both are optional add-ons rather than requirements.

Avoid

POV format underperforms badly (1 post, mean 5.1x)
Novelty/off-topic tangents (wildlife, pest control) drag averages down (mean 2.4x) despite hashtag overlap
Vague or 'other' CTAs correlate with the weakest outcomes (mean 4.8x) vs. no CTA at all
Question-style hooks are common (19%) but only average 8.8x — not a differentiator on their own
Long listicles/talking-heads without a strong reaction or visual hook plateau near the pool median (8x) rather than breaking out

Derm reacts to a viral skin-complaint clip · Reaction/stitch, 60-70s, speech, no CTA

“Reacting to the rash everyone's DMing me about”

Matches the top-performing pattern: reaction format + relatable_pain mechanism, mirroring @denverskindoc and @dermdocmalik's 200x+ posts.

5-second 'this vs that' skin danger graphic · Silent text-overlay showcase, under 10s, no speech, no CTA

“Freckle or melanoma? Guess before the reveal”

Replicates @sadovskaya_doctor's 'CANCER vs SAFE' visual_spectacle post that hit 315x with zero voiceover.

Confess-then-diagnose talking head · Talking-head, ~60s, speech, no CTA

“I ignored this spot for two years — here's what it turned out to be”

Leans into relatable_pain (mean 274.4x), the strongest mechanism in the pool, in a personal-confession structure.

ABCDE mole check as a 5-second infographic · Static showcase graphic, list_promise hook, no speech

“The 5-letter check that tells you if a mole is dangerous”

Copies the utility + visual format of the hair porosity/period color posts, which drove high-save infographic engagement.

Contrarian myth-bust on a trending sunscreen/skincare claim · Talking-head or reaction, bold_claim hook, ~90s

“Everything TikTok told you about SPF this summer is wrong”

Extends the reliable contrarian/bold_claim baseline (mean 10.7-16.8x) seen in @dermatologysurgeon and @sadovskaya_doctor's posts.

×	handle	hook	format	len
749×	@dermdocmalik	Derm reacts: how to fix skin texture	reaction · relatable pain	69s
319×	@denverskindoc	This is your friendly reminder to stop stressing over stupid shit. Is not worth it!	reaction · relatable pain	61s
315×	@sadovskaya_doctor	CANCER vs SAFE	other · curiosity gap	6s
74×	@teawithmd	How to layer Azelaic Acid, tretinoin, Cicaplast	talking-head · utility	14s
57×	@sadovskaya_doctor	HILLS I WILL DIE ON AS A DOCTOR	listicle · contrarian	5s
45×	@sadovskaya_doctor	Period Color Guide WHAT YOUR PERIOD COLOR CAN TELL YOU	other · utility	5s
23×	@critter_man513	So these are the plants that I found on the side of the road, planted them and this is what they turned out to be.	talking-head · curiosity gap	69s
20×	@dermatologysurgeon	Am I the only person who uses conditioner as a replacer to shaving cream	reaction · relatable pain	71s
11×	@dermatologysurgeon	I mean this disrespectfully, 99% of skincare that goes viral on the internet is a complete scam.	listicle · contrarian	108s
8.8×	@ww1ym353	Have you ever developed a red, flaky rash that tends to show up on the eyebrows, around the sides of the nose, and sometimes behind or inside the ears?	talking-head · relatable pain	100s

Outliers of the last 14 days

Posts that reached 5× or more of their own account's baseline (trimmed median views of its last 20 posts), highest multiple first. Engagement outliers ((saves + shares) / views at 3× baseline) are listed after them.

quiet nothing beat its baseline by 5× in the last two weeks.

Accounts in this niche

16 TikTok accounts, largest first. Baseline = trimmed median views of the account's last 20 posts. Is one of them yours? Ask us to leave it out.

@dermdoctor17.9M followers · 3.2M baseline
@tatiencorea3.6M followers · 237k baseline
@dr.tomassian2.0M followers · 15k baseline
@aamnaadel1.8M followers · 45k baseline
@denverskindoc1.3M followers · 24k baseline
@dermarkologist1.2M followers · 8.1k baseline
@dermatologysurgeon829k followers · 39k baseline
@teawithmd785k followers · 3.2k baseline
@drdrayzday698k followers · 30k baseline
@drjennyliu486k followers · 7.0k baseline
@sadovskaya_doctor277k followers · 3.8k baseline
@critter_man513125k followers · 4.9k baseline
@dermdocmalik68k followers · 1.2k baseline
@berraboi81521k followers · 95k baseline
@ww1ym35311k followers · 14k baseline
@skinvisionhealth29 followers · 247 baseline

About this report

What counts as an outlier here?

A post from the last 14 days that reached at least 5× its own account's baseline. The baseline is the trimmed median views of that account's last 20 posts, so a breakout is measured against the account itself, not against the niche.

How often is this report refreshed?

After every scan of the niche; the last one ran 55d ago. Posts younger than 48 hours show as climbing and are never flagged, so the list settles rather than churns.

I'm one of these creators. Can I be left out?

Yes. Email support@ninefold.ai with your TikTok handle, or use the removal link under the accounts. We stop tracking the account and delete the posts, counts and analyses we hold about it within a month, and it comes off every public page. These pages show short hooks, public counts, links and our own analysis; no creator photos or videos are stored or served.

How do I use this niche?

Copy it into your account for free, then scan it on your plan to get the current outliers, a teardown of each (hook, format, structure, why it worked) and three adaptations in your own voice. From Claude or ChatGPT, call use_public_niche with the slug.

From Claude or ChatGPT with the Outliers connector: use_public_niche with skin-checks-sun-safety-102c87. See the docs.